When a client drops an urgent brief on you, it is usually expected that deadlines will be tight. In one instance a project I worked on had to fit the same amount of work a previous project needed – around 4 months of UX, creative, client sign off and development – into just 8 weeks! People panicked, it was the end of the world, dogs and cats began living together.
Everyday we face simple tasks that are made more difficult than they should be. Tasks that waste a little bit of time, create frustrations or end up effecting our relationships because of the difficulty in completing them. Most of these tasks have been ill thought through; maybe there is no reason to improve the process and experience; maybe the ways it”s done is regarded as ”the only way” it can be done, so people don”t bother to question it.